Business Communication: Poster Making - How to make an attractive poster

Hi folks! Hope you are doing great.

In this blog, I would like to describe the process of poster making to convey your ideas.

What is a poster?

A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption.
Posters are designed to be both eye-catching and informative.
They are a frequent tool of advertisers (particularly of events, musicians, and films), protestors, and other groups trying to communicate a message.
Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.

As you all know from my previous post that we are promoting Kondapally toys as part of #Mandi2020, we have made a poster for the same to promote our idea. I will describe the process in detail using this example.

Have a clear idea on what you would like to convey using your poster.

For our poster ,we want promote the Kondapally toys. We have researched about the topic to understand the importance of the toys , its making etc. first. These details helped us to form the marketing strategy and clear cut view on what to convey.

Know about your target audience.

Know your target audience details like which age they belong to etc helps us to taylor design our poster . Based on the target groups age , income and other demographic factors design the poster.

For our poster we decided to target middle and upper middle class people of age 30-50. So since the audience have lived in villages in an era which is depicted by these toys it is found as right fit.

Decide where you want to share the poster.

Due to pandemic, we are not able to reach out anyone physically, so we decided to publish the poster in facebook, instagram and twitter platforms. We added extra information on the post to highlight the need to buy the poster with below text :

Do you miss the good old village days? When the days were serene, when bullock carts were main mode of transport, when people used to live close with nature instead of being tied inside boxes(Offices).
Perhaps, your greatest memories in life are tied up with those scenes. To help you relive those moments again, we students from #NITIE are promoting #Kondapally handicrafts, toys that re-kindle memories of our good old days. You can buy these toys at all major e-commerce sites and be part of our prime minister's #VocalForLocal movement. Please encourage our unique local talent from #Kondapally village.

Select a color scheme based on relevance.

Since we are doing this for country's mission of "vocal for local" , and that too on independence day, we have decided to choose the tri-color as our theme and accordingly we have reflected everything based on the theme of independence.

Use limited text and keep it crisp.

People are visual learners , they get bored easily with text. Hence an appealing poster should consist of as minimum text as possible. In our poster we have conveyed much of details through images and only some using text.

Make sure the headings etc are highlighted and visible.

Different text should be highlighted , some should be bold , some letters should have different font so that the important details are conveyed differently and doesn't get lost in plethora of details.

Use good quality images.

If images are pixelated , it reflects poor quality poster and gives a very bad impression. Although high quality images increase size of poster , after making the entire poster , you can trim it down using softwares like photoshop or online converters.

Finally this is our poster :